Pay Per Click (PPC) Marketing

Pay per click marketing revolves around keywords. Advertisers pay an affiliate a set amount each time a link is clicked on by a user. This can be a great way of getting extra traffic to your website when used well.

Good advertising campaigns are created by keyword research, grouping and are intelligently targeted. Search engine advertising, particularly Google, is one of the most popular forms of Pay Per Click. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. Done well, this can bring in great new customers to your website, but it isn’t all about offering the highest bid so Google displays your advert.

Google also evaluates advertisers using a quality score - a value that takes into account your click-through rate, relevance, and landing page quality. By ensuring that the keywords are relevant to your business and modifying the content of your landing pages we can boost your conversion rates.

We will:

  • Research and define targeted keywords including long-tailed search terms (less popular searches, but also less competitive for bids)
  • Refine and review keywords that are costly or producing high bounce rates (they click on your site, realise it isn’t relevant and press ‘back’ on their browser or close the tab).
  • Refine landing pages – you may run several ad groups so having different landing pages which are specific for these will improve interaction.
  • Improve traffic quality to your website.

Call us now to discuss how we can help you.

We can also help promote your Facebook page via Facebook advertising.

    

smo-marketing article payperclick

 


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